Our Business - How We Work
Across three core pillars — distribution, training, and retail — we continuously deliver high-quality products and professional support to our market.
Distribution
We import international brand products through official channels to the Mongolian market with complete quality assurance.
We reliably supply consumers in Ulaanbaatar and across 21 provinces through 15 branches and nationwide retail networks , ensuring widespread product availability.
Distribution Advantages
- Official Distribution
- 15 Branch Stores
- 21 Provinces
- Guaranteed Authenticity
- Logistics Network
Training (ESTEL Academy)
ESTEL Academy is a professional training center for hairdressers, salons, and beauty artists, combining theoretical and hands-on practice .
We train an average of over 1000 hairdressers annually and tour all 21 provinces to support regional specialists. We also provide annual sponsorships for hairdressing championships.
Training Advantages: Combined theory + practice, master certified instructors, real product workshop experience, official certification, and advanced career skills.
Curriculum Focus Areas
- Color Theory & Mixing
- Hair Coloring Techniques
- Lightening & Bleaching
- Grey Hair Coloring
- Highlighting & Blonde Techniques
- Hair Care & Restoration
- Precision Haircutting
- Perms & Texturizing
- Proper Product Application
- New Product Launches
Retail & Sales
In Ulaanbaatar, Darkhan, and Erdenet, we provide direct consumer purchases through 15 branded and chain stores .
We also supply regional consumers across 21 provinces through authorized dealers and retail partners .
6 Core Sales Channels
- Branded Stores. Specialty boutiques dedicated to professional salons and stylist requirements.
- Chain Stores. Broad consumer accessibility across leading supermarket and beauty retail chains.
- Branch Stores. 15 official branch stores located in Ulaanbaatar, Darkhan, and Erdenet.
- E-Commerce. Seamless digital ordering platform with swift home and salon delivery.
- Dealer Network. Consistent distribution to local regional dealers throughout all 21 provinces.
- B2B / Salon Supply. Direct supply and service contracts with over 1,000 professional salons.
Our Principles - Reliability and Continuous Growth
Since 2013, we have officially represented international brands in Mongolia, systematically expanding our operational scale and long-term partnerships.
- Reliable. Operating with official distribution rights, we introduce global brands while ensuring verified product quality and supply stability.
- Stable. Drawing upon years of experience, we operate steadily with 15 branch stores and over 60 dedicated professionals.
- Expert. Through ESTEL Academy, we consistently deliver training, technical knowledge, and practical skills support to stylists and salons.
- Eco-Friendly. Delivering eco-certified products like SYNERGETIC to consumers, encouraging conscious, green choices in everyday life.
- Accessible. Reaching urban and rural consumers through branded outlets, chain stores, wholesale, and digital channels.
- Industry Support. Actively sponsoring championships, masterclasses, and competitions to advance industry talent and standards.
Partnership Proposal & Request
Office
- SOMANG PLAZA
Mongolia, Ulaanbaatar, Bayanzurkh District, 15th khoroo, 13th microdistrict
Enkhtaivan Avenue, Somang Plaza, 3rd Floor, Room 308